Career so far

Studying and work experience

I arrived in Leeds nearly 7 years ago when I started a degree in Public Relations at Leeds Metropolitan University. After 2 years I headed off on placement to VisitScotland to work as part of the UK and Ireland Consumer PR team. As PR assistant I organised press trips, wrote press releases, organised coverage evaluation, assisted in campaign planning and assisted at events gaining a balanced introduction to the PR, tourism and events industries.

After the year out I continued my degree whilst working as part of the PR and marketing team at mima (Middlesbrough Institute for Mordern Art). On completion of my degree and before I’d even graduated I started in a temporary position at Recognition Marketing and PR where I continued to gain insight into the industry and graduated with a 2:1.

Beginning work in an agency

In July 2008, nearly three years ago – I started at Bonner & Hindley as PR and Promotions Executive ending my time there in July this year (2011) managing clients and project managing a consortium of attractions which incorporates consortia management, planning, PR, marketing and exhibition planning and attendence. I also looked after promotions for a wide array of clients, wrote press releases and implemened PR strategy.

Time for an in-house role

Throughout the last 4 years I have developed a keen interest in social media which lead me to my current role at Toyota Material Handling UK looking after online communications, PR and general marketing.

I am commited to continued learning and strive to try new things in the medium and track the changes it is making to the communications industry.

My C.V

Amy Jeanette Bell


Date of Birth: 07-02-1986

Driving Licence: Full, clean since 2004

Summary of Experience

A well qualified public relations and marketing practitioner who has gained extensive experience in business working in a variety of roles, developing writing skills for press releases and publications, planning and management skills for campaign and client management. Placement programme manager. A published poet.


Bonner & Hindley Communications

July 2008 – Present

PR and Promotions Executive

Working in a combined PR and Marketing agency I undertake all aspects of communications to meet individual client needs. Within my role I look after a large number of clients simultaneously and have developed within the same job title from PR Assistant to PR Executive and recently to Junior Account Manager;

o Managing a consortium of 20 attractions – Taking a leading role on all marketing, PR and group management activity, including; production of joint print and promotional voucher book, managing and delivering attendance at key consumer/trade exhibitions, setting and re-evaluating clear strategies and budgets, conducting in depth reviews of the previous activity to ensure that all organisational objectives and member satisfaction is achieved. Also managing other members of the team and their workload to ensure all deadlines are met.

o Account manager for five clients, managing and delivering all aspects of their PR and communication plans.

o Assisting the development of social media workshops including the set up of client and company twitter, Facebook and LinkedIN accounts.

o Assisting in the development and management of social media strategy for clients

o Auditing, developing and maintaining online communications through client websites, news, advertising and online promotions.

o Assisting with the organisation, planning and management of award events throughout the year including inviting and hosting key members of the target media and building upon relationships with local businesses to facilitate sponsorship targets.

o Lead contact and copy writer for all clients travel trade forward features including the placement of editorial and advertising content.

o Developing and maintaining relationships with local and regional media contacts for leisure, travel, entertainment, news, business and specialist media (including business tourism and travel trade) in order to place coverage and advertising ensuring opportunities are maximised.

o Management, facilitation and distribution of client print to over 3000 schools in the Yorkshire area and subsequent organisation of direct mailings to a database of leisure groups.

o Management and delivery of all client’s competitions and promotional activity with local, regional and national publications.

o Management of the Placement Programme inc. selection, interviewing and line managing.

o Client work includes: Yorkshire’s Magnificent Attractions, Lightwater Valley Theme Park, National Coal Mining Museum for England, Fusilier Museum, South Lakes Wild Animal Park, Thorp Perrow Arboretum, Yorkshire Summer Racing Festival, Huddersfield Contemporary Music Festival, Leeds Hotels Association, Visit Bradford, Classic Lodges – The Old Swan, Destination Harrogate, Welcome to Yorkshire, Yorkshire South Tourism, Galvanize Festival, Thurston Building Systems, Austin Hayes, Hospitality Sheffield, Great Inns of Britain, Citybreaks, Cedar Court Hotels, Thorpe Park Hotel and Spa.

Recognition Marketing and Public Relations

June 2008 and July 2008

Junior PR Executive

As a temporary assistant responsibilities included supporting the team with client projects, media relations and proactive campaigns, with specific focus on media evaluation.

mima Middlesbrough Institute of Modern Art

February 2008 – May 2008

Marketing and PR Assistant

Responsibilities and tasks involved;

o Media relations and responding to media enquiries

o Updating database contacts

o Updating and sending listing information to local, national and international press

o Editing of advertisements and proof reading

VisitScotland, Edinburgh

August 2006 – September 2007

UK and Ireland Consumer PR Assistant

As part of the 2006/ 2007 CIPR team of the year my responsibilities included;

o Press releases, copy writing and regular ‘what’s on’ listings

o Organisation of press familiarisation visits covering a variety of subjects and areas across Scotland – working in partnership with a wide range of third party suppliers.

o Developing and maintaining successful relationships with national media contacts

o Media evaluation

o Research, planning and sourcing of equipment and gifts.

Highlights of the year were;

o Involvement in the British Guild of Travel writers AGM including – effective organisation, administration and support of the AGM, hosting a table members at evening events and leading a small group on a press trip around the area.

o Managing of the media yurt at the Outsider Festival, the first of its kind in Scotland.

Previous short term projects include;

o Middlesbrough Council PR and Press Office January 2006

o Golley Slater, Leeds October 2005 – December 2005

o Olive Tree Restaurant, Leeds February 2006 – February 2008

o Bar Size, Darlington March 2005

o Teesside Hospice, Middlesbrough January 2005 – May 2005

o Clark Shoes, Middlesbrough May 2003 – October 2005


Leeds Metropolitan University

September 2004 – May 2008

BA (Hons) Public Relations

Modules involved in both business, public relations and communications including; Mass Communications, PR Planning and Management, Marketing, Politics, Marketing Communications, Persuasive Communications, Arts Marketing, Corporate Relations, Competitive Pitch, Communications Audit. A dissertation was also completed studying the relationship between PR and Marketing on Audience Development at the Edinburgh Summer Festivals.

Middlesbrough Sixth Form College

September 2002 – May 2004

A – Levels in English Language B, Psychology B, Physical Education B

Acklam Grange School

September 1997 – May 2004

11 GCSEs grades A – C including Maths, English, French and Graphic Design.

Computer Skills

Competent in Microsoft Word, Publisher, Power Point and Excel.

Achieved Key Skills 2 in IT.

Interests and activities

Writing poetry, with several published poems including two in the National Poetry Anthology.

Duke of Edinburgh AwardSilver and Bronze Awards.

Sports qualifications including: Level 1 Volleyball coaching, Level 1 Tees Valley refereeing, Junior Sports Leaders Award, Community Sports Leaders Award.

Referees available on request


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