PR and SEO come together

In the evolution of communications PRs and SEOs seem to be at the forefront of change. Both coming from separate and in some cases entirely opposite standpoints the practices of each discipline are helping each other. SEOMOZ shared an example last week of an SEO sharing an infographic in much the same way as a PR shares a press release and photo opportunity.

As bloggers are journalists in their own right online supplying information in a friendly, professional and interesting manner is going to become more and more important for the circulation of your clients information. The more creatively the information is presented may mean the difference between widespread coverage and one or two pieces.

Infographics really are one of the best ways to go.

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